The "mi adidas" Mass Customization Initiative
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![PDF] The mi adidas Mass Customization Initiative | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e26f7432ce1feb090485d2443d9d8d6eaed580a8/3-Figure1-1.png "PDF] The mi adidas Mass Customization Initiative | Semantic Scholar")
PDF] The mi adidas Mass Customization Initiative | Semantic Scholar
adidas Launches New Campaign | Heavyglare
![PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0c9d0c705150872fb6767dfdfac248999fea0e0c/10-Figure3-1.png "PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar")
PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar
![PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0c9d0c705150872fb6767dfdfac248999fea0e0c/5-Table1-1.png "PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar")
PDF] Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas | Semantic Scholar
